"10 Simple Steps to your very own Virtual Sweatshop with Telematic Manufacturing"

Invisible Threads is a mixed reality performance installation created by Eyebeam artists Jeff Crouse and Stephanie Rothenberg. The project explores the growing intersection between labor, emerging virtual economies and real life commodities through the creation of a designer jeans sweatshop in the metaverse Second Life. Simulating a real life manufacturing facility that includes hiring Second Life “workers” to produce real world jeans sold for profit, the project provides an insider’s view into current modes of global, telematic production.

Original concept: Jeff Crouse & Stephanie Rothenberg
Video directed by: Annie Ok, Jeff Crouse & Stephanie Rothenberg
Machinima: Annie Ok
Live footage: Stephanie Rothenberg & Broken Branchez Productions
Music: Kraftwerk
Year: 2008

Invisible Threads installation at New Frontier on Main at Sundance '08.