Birth. Death. Life. Love. Hope. Courage. Past. Present. Future. Everything is connected.
These nine themes at the heart of the sci-fi epic CLOUD ATLAS provided the inspiration for an interactive experience launched by Warner Bros to promote the film’s theatrical release: Cloud Atlas Visualizer.
In Story Mode, you can explore the world of CLOUD ATLAS though quotes and images from the film. The ever-changing mosaic evolves with the social conversation to illustrate how the world is connecting in real-time.
In Social Mode, you can view Tweets and Instagram photos from #CloudAtlas fans from around the world. Tweet or post a photo on Instagram to add your contribution to the growing mosaic.
Social Mode also offers an at-a-glance view of how frequently the themes are being mentioned on Twitter, feeding off real-time data provided by the Mass Relevance social engagement platform.
Cloud Atlas Visualizer also integrates sharing across Facebook, Twitter, Tumblr and Pinterest.
CLIENT: Warner Bros.
In anticipation of CHRONICLE, 20th Century Fox hand-picked a selection of five artists and designers to make their own interpretation of the film through their medium of choice. The aim was to creatively explore themes and ideas at the heart of the film, showcasing and exhibiting their artwork through authentic, fan-focused channels.
Marko Manev submitted three posters and said, “When I saw the trailer for Chronicle I immediately got hooked to the story because it asks the age-old geek question ‘what comes with great power?’, what happens when you become aware of what you are capable of? And that is the fundamental point whether one chooses to use their abilities for good or for evil.”
“From what I saw in the trailer I tried to extract the essence of the story and present it with silhouettes. I love using silhouettes because they are simple and yet powerful forms of expression. Anyone can relate to them. They could be you, me or anyone else. Anyone can ask themselves ‘What am I capable of?’ and hopefully choose the right path.”
Ed McGowan submitted a photograph and said, “In short the movie is about teens who gain abilities and how they deal with their new found powers. One of these abilities is the power of telekinesis. For this concept I wanted to create a scene where a person uses their powers to save another from an oncoming vehicle. I wanted to put a spin on this idea, so I came up with the idea of doing a tilt-shift. This effect makes the scene seem like a setup with miniatures. We had actors down on the street playing their parts as I captured it from a high vantage point. The only addition done in post was the levitating truck. I think the end result is something that plays with the eye and the mind.”
Matt Ferguson submitted three posters and said, “When watching the trailer for Chronicle it struck me straight away that a Manga inspired piece of artwork would really work for a film poster. So I took my inspiration from films such as Akira and tried to create some exciting, dynamic images in my own style, adding in a slightly retro element.”
“I wanted to show the isolation that would occur to a teenager if they were bestowed with super human powers, which is why I chose to concentrate on just one figure using his powers, possibly irresponsibly.”
Fernando Reza submitted several posters adapted from a complete yearbook he created for Chumash Valley High. He stated, “What first struck me about Chronicle was the way it mixed something as fantastic as superpowers and combined it with something as mundane as high school in a very straightforward realistic way. I liked how it merged the extraordinary and the ordinary and I wanted to approach this project the same way.”
“I decided to design a faux year book cataloging a year at Chumash Valley High School. The look of the prints are very much inspired by mid century modern designers in particular Saul Bass and the work of Mary Blair. The pages of the yearbook cover everything from Chumash Valley Football, Spirit Week.”
Keron Grant (Fantastic Four, Iron Man, Spider-man and X-Men), submitted three illustrations: “Heist”, “Hot Date”, and “Emergency”. For “Heist” Grant said that it came about from dreaming up a bank robbery if he had those powers. “Wonder what that says about me?” he said with a laugh. He added that the other 2 poster were “a bit more noble”.
As well as releasing the artwork through the artists’ websites and portfolios, the complete series was posted on the dedicated “What Are You Capable Of?” Tumblr along with an invitation to anybody to send in their own CHRONICLE fan art for the chance to have it featured.
CLIENT: 20th Century Fox
To promote the theatrical release of MISSION IMPOSSIBLE – GHOST PROTOCOL, Paramount Pictures International launched two innovative web applications.
The first of these to go live was Mission: Impossible – Burj Intercept, making pioneering use of Microsoft’s “Deep Zoom” zooming technology to let you infiltrate and disrupt a covert deal going down at Dubai’s Burj Khalifa, scene of a dizzying and much-lauded sequence from the film itself.
Ghost Protocol has been initiated, you and your team have been framed by enemy operatives and are on the run, fighting to clear your name. Word reaches you that a deal is going down at the Burj Khalifa hotel in downtown Dubai. Your identities – along with those of countless other disavowed I.M.F. agents – could find their way onto the international black market. Use your state-of-the-art surveillance system to guide your team on the ground and disrupt the deal.
Next up was , using Adobe Flash 11‘s break-through Stage3D support in combination with face-recognition libraries from FaceGen and Beyond Reality Face to let you create your own 3D mask from a 2D image. Your image is then rendered into CCTV footage which allows you to be a part of the movie.
The IMF has been shut down after being implicated in a global terrorist plot and you and your rogue team have gone undercover to try to clear your names. You are working off the grid but a fellow agent needs your help. They urgently need you to meet with one of your informants in the next hour…on the other side of the world…face-to-face. Moving quickly, you need to create a mask convincing enough that your fellow agent can pass as you so the meeting can go ahead.
CLIENT: Paramount Pictures International
To promote the international release of SUPER 8, Paramount Pictures International launched a captivating 3D experience putting you at the heart of the thrilling and emotional journey Joe Lamb and his group of filmmaking friends from Ohio embark upon in the summer of 1979.
Over time, original content, artifacts, clips, radio broadcasts, retro games and applications unlock the amazing mystery and shocking truths behind SUPER 8. Be inspired to have a filmmaking adventure of your own at gonnabemint.com.
The box of Suprachrome 8mm film was the first item to appear on a desk which itself sat at the center of the campaign, entitled “Gonna Be Mint!”, bringing to life the world of Joe and his friends, transporting audiences back to a time when a trip to the cinema meant the adventure of a lifetime.
Joe’s Desk is a dynamic interactive 3D Flash environment that will be updated on an almost daily basis in the weeks leading up to SUPER 8’s international release to feature a wide range of web apps, original content and other online initiatives.
The comic book, , was imagined as the inspiration for the kids’ 8mm short, “The Case”. You can open the comic to read the beginning 8 pages of “The Case of the Silver Scream”.
Super 8 Storyboard lets you create your own storyboards from scratch, fill in the gaps between two ready-made panels, or collaborate with friends creating a story frame-by-frame. The super-simple drag-and-drop interface gives you a large selection of existing story elements to choose from, or you can create your own stuff from scratch using the pencil and eraser tools.
Playing on the classic table-top arcade games of the era, EVACU-8! uses authentic vector display graphics to bring you an experience “so real, you forget it’s a game!”
Super 8 Film Fest provides a focal point for various apps and content released through the course of the campaign, Super 8 Film Fest was conceived to give fans everything they needed to go out and have a film-making adventure of their own. It even features two clips from the kids’ own film, “The Case”, for inspiration.
For a more comprehensive overview of the campaign, the was run alongside the main site and made available in six languages.
CLIENT: Paramount Pictures International