For the upcoming series, visitors to NBC’s HEROES REBORN pavilion at San Diego Comic-Con were able to experience a first-of-its-kind motion poster booth where they could take a photo and were immediately given a custom animated GIF or video showcasing their superpower of pyrokineses, ready to share to social networks via desktop or mobile.
Glass Eye developed the platform facilitating the creation of personalized artwork delivered to Comic-Con goers within minutes. Over 5,800 posters were made in 4 days, with an average of more than one share or download per poster.
The stars of HEROES REBORN and BLINDSPOT were amongst those who stopped by the pavilion and shared their custom posters with their followers on Twitter, Instagram, and Facebook, to excellent reception.
The HEROES REBORN Motion Poster activation was also deployed by NBC at VidCon where attendees, including some well-known YouTube influencers, were just as stoked to harness the power of fire.
Most exciting of all, the HEROES REBORN Motion Poster was brought to NYC’s Times Square where fans could see their custom posters displayed on a massive digital billboard immediately after their photos were taken.
ROLE: Project Lead, Creative Lead, and Client Liaison for Glass Eye
AGENCY: Glass Eye
READY YOUR WAR FACE, UPLOAD YOUR PHOTO AND JOIN THE BATTLE!
To promote the theatrical release of 300: RISE OF AN EMPIRE, Warner Bros. launched , available on both desktop and mobile. Fans were invited to see themselves as the epic heroes and heroines of the movie by placing their own faces into the official campaign artwork, resulting in their own custom animated character posters.
The “WAR FACE” application integrates FaceGen, which uses a passport-style photo (taken via your webcam/mobile camera or uploaded from your computer/mobile device) to create a 3D model of your face, then composites it into your choice of character art to see yourself transformed into Themistokles, Artemisia, Queen Gorgo, or Xerxes. You can also go an alternate route by simply pulling your best silly war face (taken via webcam or uploaded) then adding your choice of war cry and color wash.
You can share and/or download your personalized 300: RISE OF AN EMPIRE motion poster in a variety of Facebook, Twitter and Tumblr optimized formats, including animated GIF.
CLIENT: Warner Bros.
The Ridley Scott Associates produced documentary SPRINGSTEEN & I incorporated the efforts of more than 2,000 fans around the world who submitted personal video clips to make the ultimate collective filmmaking experience about how Bruce Springsteen and his music became the soundtrack to so many lives.
Extending the “for-the-fans, by-the-fans” aspect of the film, the SPRINGSTEEN & I online campaign helped mobilize a globally distributed fan-base in support of the release, gaining traction across vital communities of interest and social channels.
As part of the launch announcement, Springsteen fans were invited to post pictures of themselves with their #1stAlbum to Twitter or Instagram, for the chance to appear on the film’s official poster. Over 350 fans were featured on the final artwork, and were able to find themselves on an interactive version.
Springstream was a real-time visualization of all things Springsteen as they were happening on the social web, aggregating mentions from Twitter, Instagram, YouTube and Vine, and included a “Relive the Tour” feature allowing you to play back gigs from his European tour through the eyes and emotions of the arena audience.
Closer to release, the opportunity for two cities around the world to host exclusive advance screenings of the film was announced, with fans able to vote on Twitter or Facebook using the #LuckyTowns hashtag. As a result of thousands of votes from over one hundred cities, Philadelphia and Barcelona were declared the winners.
CLIENT: Ridley Scott Associates
Birth. Death. Life. Love. Hope. Courage. Past. Present. Future. Everything is connected.
These nine themes at the heart of the sci-fi epic CLOUD ATLAS provided the inspiration for an interactive experience launched by Warner Bros to promote the film’s theatrical release: Cloud Atlas Visualizer.
In Story Mode, you can explore the world of CLOUD ATLAS though quotes and images from the film. The ever-changing mosaic evolves with the social conversation to illustrate how the world is connecting in real-time.
In Social Mode, you can view Tweets and Instagram photos from #CloudAtlas fans from around the world. Tweet or post a photo on Instagram to add your contribution to the growing mosaic.
Social Mode also offers an at-a-glance view of how frequently the themes are being mentioned on Twitter, feeding off real-time data provided by the Mass Relevance social engagement platform.
Cloud Atlas Visualizer also integrates sharing across Facebook, Twitter, Tumblr and Pinterest.
CLIENT: Warner Bros.