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WATCHMEN campaign recognized as Webby Awards Official Honoree


w00t! The WATCHMEN transmedia campaign I worked on with PPC Interactive has been recognized as a Webby Awards Official Honoree in the category of Online Campaigns for this year.

From the Webby Awards:

It’s never easy to stand out in a crowd, but successful Interactive Advertising does just that. Evolving from static banners to fully engaging rich media experiences, The Webby Interactive Advertising Winners, Nominees and Honorees show how a great idea and solid technical execution can successfully work hand-in-hand on the Internet.

As a result of the superior quantity and quality of sites entered, the 14th Annual Webby Awards recognized sites and teams that demonstrated a standard of excellence.

Of the over 8000 entries submitted to the 14th Annual Webby Awards, fewer than 15% were distinguished as an Official Honoree. This honor signifies an outstanding caliber of work. Congratulations to all of our Official Honoree selections!


WATCHMEN: Metro newspaper as The New Frontiersman and “World In Focus: 6 Minutes to Midnight”

On March 6, 2009, the cover wrap of Metro, the UK’s only urban national newspaper, was incarnated as The New Frontiersman, the right-wing extremist publication from WATCHMEN.



World In Focus: 6 Minutes to Midnight

An episode of late night UK current affairs review World In Focus aired in October 1985, in which photo-journalist Alain Guillon and author Hal Eisner discuss the emerging geopolitical crisis with presenter Jeremy Miller.

The recording purports to have originated from the Veidt Industries video archive. It details its source as ‘KARNAK’ the significance of which is unclear.

These are the final releases from The New Frontiersman, part of the WATCHMEN campaign I am honored to have worked on with The Picture Production Company. Dan Light, head of Interactive at The PPC, wrote an excellent retrospective of the campaign that is an absolute must-read. Thanks, Dan, for inviting me to collaborate with your talented team. It’s truly been an incredible experience. ≠)



Annie Ok: “WATCHMEN in PlayStation Home” [Official Machinima Promo]

Official machinima promo commissioned by Paramount Pictures International and The Picture Production Company, featuring WATCHMEN virtual goods now available in Sony PlayStation® Home.


WATCHMEN in PlayStation Home

Machinima directed and produced by Annie Ok

WATCHMEN brought to Sony PlayStation® Home by Paramount Pictures International and The Picture Production Company

WATCHMEN movie footage and score courtesy of Paramount Pictures and Warner Bros. Pictures

WATCHMEN and all related characters and elements are trademarks of and © DC Comics. Motion Picture Artwork and Photography © 2009 Warner Bros. Entertainment Inc., Paramount Pictures Corporation and Legendary Pictures. All Rights Reserved.

PlayStation and PlayStation Home are trademarks of Sony Computer Entertainment Inc. All rights reserved.

WATCHMEN Q&A in PlayStation Home [machinima, pics & audio]

I’m stoked to have helped The Picture Production Company initiate the first ever filmmaker Q&A in Sony PlayStation Home with WATCHMEN director Zack Snyder, the graphic novel’s artist Dave Gibbons, and invited press.  The PPC produced this machinima featuring some of the highlights of the groundbreaking event. You can also listen to the audio stream and view my pics below. ≠)


Zack Snyder, maxwel_lisle (moderator), Dave Gibbons

MrQuint, kingthom, totalfilmfreak


Zack Snyder, maxwel_lisle (moderator), Dave Gibbons, Lightfoot-Db


Zack Snyder, maxwel_lisle (moderator), Dave Gibbons

LastPost, Annie Ok, jackpot69, BluntNate, martin-ignuk

BluntNate, martin-ignuk, jackpot69, JohanBourne

martin-ignuk, JohanBourne, DDurnin, Zack Snyder

reinventionfer, philstardust, LastPost

MrQuint, kingthom, totalfilmfreak

LastPost, BluntNate, martin-ignuk, JohanBourne


ROLE: Creative Strategy, Experiential Producer, Machinima Director/Producer, Avatar Design
AGENCY: Picture Production Company
CLIENT: Paramount Pictures International 

Groundbreaking Virtual World Q&A In PlayStation Home For WATCHMEN

Announcing news about the WATCHMEN campaign I am working on with Picture Production Company: Virtual Q&A in Sony PlayStation Home. ≠)

From the official press release:


London, 16 February 2009
At 4pm GMT on 23rd February, Paramount Pictures International (PPI) will be staging the first ever filmmaker Q&A to take place in the groundbreaking new virtual world PlayStation Home, promoting the international release of WATCHMEN on March 6th 2009.

An audience of ten guests – made up of journalists, bloggers and fans from around the world – will be given a unique opportunity to put questions to WATCHMEN director Zack Snyder and the graphic novel’s artist Dave Gibbons as part of this ambitious invitation-only event.

The event will be streamed live across the Internet, commencing a comprehensive WATCHMEN webcast which will include integrated film footage and a post event edit with coverage of the red carpet at the UK premiere in London’s Leicester Square.

The Q&A forms part of a broader initiative promoting WATCHMEN within PlayStation Home.  This comprises opportunities to watch exclusive footage in Home’s cinema, and, from February 27th, to choose from a variety of WATCHMEN virtual merchandise including character costumes, t-shirts and even your very own Doomsday clock, from the Home store.

As a first of its kind in PlayStation Home this activity signals PPI’s continuing commitment to innovative and experimental film marketing.  It is being co-ordinated by specialist film marketing agency Picture Production Company and Deluxe Corporation, who previously worked with PPI to give films including IRON MAN and TRANSFORMERS an extra dimension in virtual world Second Life.

Heath Tyldesley, Director, Interactive Marketing, Paramount Pictures International, commented: “WATCHMEN’s presence in PlayStation Home is a continuation of our commitment to using cutting edge platforms as media to bring fans and film-makers closer together and create a deeper engagement with movie audiences”.

From TedTheDog (Home Community Manager) on Sony PlayStation Home Forum:

… Thursday, the 26th, a range of WATCHMEN clothing and items will appear in Home and these will be free for all SCEE Home customers.






ROLE: Creative Strategy, Experiential Producer, Machinima Director/Producer, Avatar Design
AGENCY: Picture Production Company
CLIENT: Paramount Pictures International 



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Copyright © Annie Ok. All rights reserved, unless otherwise noted.