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Stark Expo 2010: Accutech, Cordco, Fujikawa – Subsidiaries of Stark Industries [IRON MAN 2]


As part of Stark Expo 2010, announcements were made by three subsidiaries of Stark Industries: AccuTech, Cordco, and Fujikawa.

From AccuTech:


AccuTech: a subsidiary of Stark Industries has today given us a glimpse of the latest breakthrough in anthropo-robotics – the ‘HazTech Exoskeleton’.

Using revolutionary hyper-sensors and nano-hydraulic technology, the exoskeleton is able to detect and amplify body movement. Covering over 80% of the human body, it also protects its wearer from high impact and extreme temperatures.

In a video released today at a prototype arm is shown in action, with the full exoskeleton due to be unveiled next month at the hotly anticipated Stark Expo 2010.

Charles Healey, CEO commented: “Putting aside the obvious commercial applications of HazTech, our priority is to unlock its humanitarian potential. By better protecting the lives of peacekeepers and emergency rescue teams, we can help them save the lives of others.”


Cordco demonstrated their most recent development: the Sonic Fire Extinguisher.


Fujikawa revealed their wearable augmented reality technology: Stark HUD 2020.


STAR TREK augmented reality places 3D interactive Starship Enterprise in the palm of your hand


Sharing exciting news about the STAR TREK campaign I am working on with Picture Production Company: Experience The Enterprise.


From the official press release:

To promote the international release of STAR TREK on May 8th, Paramount Pictures International (PPI) is today launching ‘Experience The Enterprise’; a groundbreaking augmented reality (AR) application placing a 3D interactive version of the Starship Enterprise in the palm of your hand.

Visitors to will be given the opportunity to take an extensive five minute tour of the Enterprise, including testing the ship’s weapons systems, impulse engines and warp drive.

‘Experience The Enterprise’ is built using augmented reality (AR) technology, which combines real world and computer-generated data to bring a 3D interactive version of the Starship Enterprise to life, on your desktop or in your hand.

Anybody with a webcam can take a tour of the Enterprise using the kind of futuristic technology that sits at the heart of perhaps the most popular science-fiction franchise of all time.

This is the first time AR has been used to bring a major film release to life in this way.  The application itself was constructed using the original 3D model of the Enterprise appearing in the film, as well as featuring an array of special effects direct from the production.  It was developed for PPI by creative marketing agency Picture Production Company (PPC), working in conjunction with augmented reality specialists Total Immersion.

From Dan Light, Head of PPC Interactive:

We’ve been looking at augmented reality for a while, thinking we could do something cool with it.

So we made this:

You can take the ride at If The New Frontiersman was the most creatively ambitious project we’ve yet attempted, this was the most technically outrageous. 2009 is turning into quite a year.

Major kudos to Annie Ok for calling the augmented reality thing a good few months back. She’s turning out to be the kind of muse/guru no creative marketing agency should be without.

Likewise to the guys at PPC who put this together. Our first instincts on how to use this technology seem to have been the right ones, and we’re pretty excited about trying some new stuff with our next AR gig, which happens to be just around the corner.

Sincere appreciation to Dan for his kind words and the crew at PPC for producing yet another kickass project.


ROLE: Creative Strategy, Technology Strategy
AGENCY: Picture Production Company
CLIENT: Paramount Pictures International


Annie Ok: QR Code + Blingee



QR code + Blingee

Annie Ok artwork,art,design,tech,tools — Annie Ok on 4.12.09 at 11:18 am

Annie Ok as a LittleBigPlanet Sackboy avatar




Annie Ok as a LittleBigPlanet Sackboy avatar

Custom one-of-a-kind “Infinity Sackboy” by Annie Ok (top pic)

Annie Ok avatars,design,gaming,MMO,tech,tools,toys,virtual — Annie Ok on 12.15.08 at 4:18 pm

Annie Ok: Guest Critic at MIT/Parsons Machinima Collab

Last week I had the pleasure of being invited to be Guest Critic at MIT/Parsons The New School for Design’s Machinima Collab course.

From Machinima Collab:

Game engines and virtual environments such as Second Life allows rapid-prototyping form of 3D animation and real-time puppetry of characters.

In this research project, we investigate the design and production issues related to making machinima. We chose to work with Second Life for its capacity in customization and ease of use. Utilizing its limited built-in features, including primitive modeling and rigged avatar, designers are able to prototype characters with essential geometries and experiment with modular design method.

Characters created become a living being in the cyberspace and a fictional identity of their creators and users.

Machinima Collab is an initiative to join media theories with design research methods and practices. The project Boba Fett’s Day Off is led by director Beth Coleman, an assistant professor of MIT Comparative Media Studies and lead designer Jenny Mu, an adjunct faculty of Parsons Design and Technology.

I enjoyed immensely all the students’ presentations and hope that I was able to contribute to their knowledge of creating and filmmaking in virtual worlds. I look forward to seeing how the entire group applies their unique skills towards their finished collaborative endeavor. Thanks to Jenny Mu and Beth Coleman for inviting me to be part of such a special project.

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