Initially inspired by ”South Park’s” “Quest for Ratings” episode, “Supercuuute” is a study in the pure joy and delight that baby animals, specifically puppies and kittens, elicit from the viewer. Graphically shot against a black backdrop, the individual portraits of each little baby mesmerize and transfix one with the innocence and preciousness of new life. One cannot help but feel happy in the presence of such adorable creatures. “Supercuuute” is geared toward environmental therapy, based upon the idea that smiling releases endorphins in the viewer’s body, providing a natural high.
Part of a series of unique shorts commissioned by Nokia to play across an impressive array of high definition in-store displays as well as enormous, high resolution LED cubes, dubbed the “Nokia Towers” at the newly opened London Heathrow Airport Terminal 5.
concept: Annie Ok & Derek Lerner
director: GRAPHIC HAVOC
assistant director: Annie Ok
sound design: Brian Emrich