w00t! WE ARE AUTOBOTS, the augmented reality project I worked on with Picture Production Company for the TRANSFORMERS: REVENGE OF THE FALLEN campaign, won “Best Web Based Augmented Reality” in Augmented Planet Readers Choice Awards 2009.

From Augmented Planet:

Readers Choice Awards 2009

Announcing the 2009 Winners!

The first annual Augmented Planet Readers Choice awards are over and congratulations to all of the nominees and the winners. We asked you, the reader, to vote for your favourite example of augmented reality in 2009.

Best web based augmented reality demo

• Winner – Total Immersion (www.t-immersion.com) / PPC (www.theppc.com) and the “We Are AutoBots” demo created for the Transformers movie (www.weareautobots.com)

• Runner up – James Alliban and his Augmented Reality Business Card (blog.skive.co.uk/index.php/2009/07/20/ironic-business-card-becomes-accidental-viral)

See the full list of award winners and runners up for all the other categories here.

Thanks to Augmented Planet for holding these awards and to all their readers that voted for our project. Congratulation to Dan Light and the talented team at PPC for winning this special recognition for their hard work and innovation.