Birth. Death. Life. Love. Hope. Courage. Past. Present. Future. Everything is connected.
These nine themes at the heart of the sci-fi epic CLOUD ATLAS provided the inspiration for an interactive experience launched by Warner Bros to promote the film’s theatrical release: Cloud Atlas Visualizer.
In Story Mode, you can explore the world of CLOUD ATLAS though quotes and images from the film. The ever-changing mosaic evolves with the social conversation to illustrate how the world is connecting in real-time.
In Social Mode, you can view Tweets and Instagram photos from #CloudAtlas fans from around the world. Tweet or post a photo on Instagram to add your contribution to the growing mosaic.
Social Mode also offers an at-a-glance view of how frequently the themes are being mentioned on Twitter, feeding off real-time data provided by the Mass Relevance social engagement platform.
Cloud Atlas Visualizer also integrates sharing across Facebook, Twitter, Tumblr and Pinterest.
Agency: Glass Eye
Client: Warner Bros.