subscribe to RSS



SUPER 8: “Gonna Be Mint” Transmedia Campaign

Super8GonnaBeMint01_Banner

Super8GonnaBeMint_JoesDesk

To promote the international release of SUPER 8, Paramount Pictures International launched a captivating 3D experience putting you at the heart of the thrilling and emotional journey Joe Lamb and his group of filmmaking friends from Ohio embark upon in the summer of 1979.

Over time, original content, artifacts, clips, radio broadcasts, retro games and applications unlock the amazing mystery and shocking truths behind SUPER 8. Be inspired to have a filmmaking adventure of your own at gonnabemint.com.

The box of Suprachrome 8mm film was the first item to appear on a desk which itself sat at the center of the campaign, entitled “Gonna Be Mint!”, bringing to life the world of Joe and his friends, transporting audiences back to a time when a trip to the cinema meant the adventure of a lifetime.

Super8GonnaBeMint_suprachrome2

Joe’s Desk is a dynamic interactive 3D Flash environment that will be updated on an almost daily basis in the weeks leading up to SUPER 8’s international release to feature a wide range of web apps, original content and other online initiatives.

Super8GonnaBeMint_site1

The comic book, “Monsters from the Morgue”, was imagined as the inspiration for the kids’ 8mm short, “The Case”. You can open the comic to read the beginning 8 pages of “The Case of the Silver Scream”.

Super8GonnaBeMint027_Comic01

Super8GonnaBeMint028_Comic02

Super 8 Storyboard lets you create your own storyboards from scratch, fill in the gaps between two ready-made panels, or collaborate with friends creating a story frame-by-frame. The super-simple drag-and-drop interface gives you a large selection of existing story elements to choose from, or you can create your own stuff from scratch using the pencil and eraser tools.

Super8GonnaBeMint029_Storyboard01

Super8GonnaBeMint030_Storyboard02

Playing on the classic table-top arcade games of the era, EVACU-8! uses authentic vector display graphics to bring you an experience “so real, you forget it’s a game!”

Super8GonnaBeMint031_Evacu801

Super8GonnaBeMint032_Evacu802

Super 8 Film Fest provides a focal point for various apps and content released through the course of the campaign, Super 8 Film Fest was conceived to give fans everything they needed to go out and have a film-making adventure of their own. It even features two clips from the kids’ own film, “The Case”, for inspiration.

Super8GonnaBeMint034_FilmFest

For a more comprehensive overview of the campaign, the Gonna Be Mint Tumblr was run alongside the main site and made available in six languages.
_

Agency: Glass Eye
Client: Paramount Pictures International

Annie Ok consulting,comics,film,gaming,sci-fi,SUPER 8,tech,transmedia,video — Annie Ok on 7.21.11 at 12:00 pm

WATCHMEN campaign recognized as Webby Awards Official Honoree

Webby_Logo

w00t! The WATCHMEN transmedia campaign I worked on with PPC Interactive has been recognized as a Webby Awards Official Honoree in the category of Online Campaigns for this year.

From the Webby Awards:

It’s never easy to stand out in a crowd, but successful Interactive Advertising does just that. Evolving from static banners to fully engaging rich media experiences, The Webby Interactive Advertising Winners, Nominees and Honorees show how a great idea and solid technical execution can successfully work hand-in-hand on the Internet.

As a result of the superior quantity and quality of sites entered, the 14th Annual Webby Awards recognized sites and teams that demonstrated a standard of excellence.

Of the over 8000 entries submitted to the 14th Annual Webby Awards, fewer than 15% were distinguished as an Official Honoree. This honor signifies an outstanding caliber of work. Congratulations to all of our Official Honoree selections!

WatchmenNewFrontiersman_website

WATCHMEN: Metro newspaper as The New Frontiersman and “World In Focus: 6 Minutes to Midnight”

On March 6, 2009, the cover wrap of Metro, the UK’s only urban national newspaper, was incarnated as The New Frontiersman, the right-wing extremist publication from WATCHMEN.

NewFrontiersman_Metro_3-6-09_front

NewFrontiersman_Metro_3-6-09_back

World In Focus: 6 Minutes to Midnight

An episode of late night UK current affairs review World In Focus aired in October 1985, in which photo-journalist Alain Guillon and author Hal Eisner discuss the emerging geopolitical crisis with presenter Jeremy Miller.

The recording purports to have originated from the Veidt Industries video archive. It details its source as ‘KARNAK’ the significance of which is unclear.

These are the final releases from The New Frontiersman, part of the WATCHMEN campaign I am honored to have worked on with The Picture Production Company. Dan Light, head of Interactive at The PPC, wrote an excellent retrospective of the campaign that is an absolute must-read. Thanks, Dan, for inviting me to collaborate with your talented team. It’s truly been an incredible experience. ≠)

_

Related:

The New Frontiersman: The Keene Act & YOU (1977) – WATCHMEN

From The New Frontiersman:

Government PSA on behalf of the House Committee on Un-American Activities.

Integrity in journalism… subscribe today!

≠)

The New Frontiersman: NBS Nightly News with Ted Philips (March 11th 1970) – WATCHMEN

From The New Frontiersman:

This excerpt from a 1970 edition of NBS Nightly News (anchored by NBS stalwart Ted Philips) features a special report from co-anchor Jim Sizemore looking back at ten years of Dr Manhattan.

Integrity in journalism… subscribe today!

≠)

Next Page »
Copyright © Annie Ok. All rights reserved, unless otherwise noted.