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WE ARE AUTOBOTS wins “Best Web Based Augmented Reality” in Augmented Planet Readers Choice Awards

w00t! WE ARE AUTOBOTS, the augmented reality project I worked on with Picture Production Company for the TRANSFORMERS: REVENGE OF THE FALLEN campaign, won “Best Web Based Augmented Reality” in Augmented Planet Readers Choice Awards 2009.

From Augmented Planet:

Readers Choice Awards 2009

Announcing the 2009 Winners!

The first annual Augmented Planet Readers Choice awards are over and congratulations to all of the nominees and the winners. We asked you, the reader, to vote for your favourite example of augmented reality in 2009.

Best web based augmented reality demo

  • Winner – Total Immersion  / PPC and the “We Are AutoBots” demo created for the Transformers movie 

Thanks to Augmented Planet for holding these awards and to all their readers that voted for our project. Congratulation to Dan Light and the talented team at PPC for winning this special recognition for their hard work and innovation.

WE ARE AUTOBOTS: Transformers Augmented Reality

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Announcing WE ARE AUTOBOTS – Transformers Augmented Reality.

From the official press release:

To promote the international release of TRANSFORMERS: REVENGE OF THE FALLEN, Paramount Pictures International (PPI) is making ground-breaking use of augmented reality (AR) and face tracking technology to give Transformers fans the opportunity to picture themselves with the original 3D CGI head of legendary Autobot leader Optimus Prime.

Visitors to ‘We Are Autobots’ (http://www.weareautobots.com) can also find a hidden message from Bumblebee featuring an exclusive montage of Decepticon footage from the new movie. TRANSFORMERS: REVENGE OF THE FALLEN is released in the UK and Ireland on June 19th and internationally on June 24th 2009.

‘We Are Autobots’ has been developed using the original 3D models of Optimus Prime and Bumblebee that appear in the film. It was developed for PPI by creative marketing agency Picture Production Company (PPC), working in conjunction with augmented reality specialists Total Immersion.

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TRANSFORMERS in PlayStation Home

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Announcing TRANSFORMERS: REVENGE OF THE FALLEN in Sony PlayStation Home.

From the official press release:

To promote the release of TRANSFORMERS: REVENGE OF THE FALLEN, Paramount Pictures International (PPI) and Sony Computer Entertainment Europe (SCEE) today announced the release of a selection of Transformers merchandise, available exclusively through a virtual treasure hunt in Home.

A variety of T-Shirts and a unique ‘Autobot Trophy’ will be rewarded to residents who embark on the ‘Transformers Quest’.  This activity continues PPI’s commitment to take innovative film marketing within online virtual communities to the next level. TRANSFORMERS: REVENGE OF THE FALLEN, directed by Michael Bay, is due to release internationally on June 24th this year.

Starting today, Home residents can begin the quest by finding the Transformers theatrical poster, placed at a few points throughout the public spaces in Home. Another will succeed this poster and targeting it will launch the first in a series of games that will be released over the coming days and weeks. The completion of each game will deliver a unique voucher code, which can be redeemed for an exclusive piece of Transformers merchandise.  More information about the game can be found on the PlayStation EU Forum.

Home residents can already watch the TRANSFORMERS: REVENGE OF THE FALLEN trailer in the Home Cinema and this treasure hunt will take Transformers to all corners of PlayStation Home.

Both companies are again working with marketing agency, The Picture Production Company (PPC), heavily experienced in film promotion and marketing within virtual worlds and across the wider social web, on strategic direction, original content production and promotion.

Home is a 3D social gaming community that allows PLAYSTATION®3 users to meet, chat, plan, and launch into games together. They can create their own custom avatar, decorate their personal apartment, play mini-games, shop, watch videos and attend special events.

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