WATCHMEN campaign recognized as Webby Awards Official Honoree
w00t! The WATCHMEN transmedia campaign I worked on with PPC Interactive has been recognized as a Webby Awards Official Honoree in the category of Online Campaigns for this year.
From the Webby Awards:
It’s never easy to stand out in a crowd, but successful Interactive Advertising does just that. Evolving from static banners to fully engaging rich media experiences, The Webby Interactive Advertising Winners, Nominees and Honorees show how a great idea and solid technical execution can successfully work hand-in-hand on the Internet.
As a result of the superior quantity and quality of sites entered, the 14th Annual Webby Awards recognized sites and teams that demonstrated a standard of excellence.
Of the over 8000 entries submitted to the 14th Annual Webby Awards, fewer than 15% were distinguished as an Official Honoree. This honor signifies an outstanding caliber of work. Congratulations to all of our Official Honoree selections!
WATCHMEN: Metro newspaper as The New Frontiersman and “World In Focus: 6 Minutes to Midnight”
On March 6, 2009, the cover wrap of Metro, the UK’s only urban national newspaper, was incarnated as The New Frontiersman, the right-wing extremist publication from WATCHMEN.
World In Focus: 6 Minutes to Midnight
An episode of late night UK current affairs review World In Focus aired in October 1985, in which photo-journalist Alain Guillon and author Hal Eisner discuss the emerging geopolitical crisis with presenter Jeremy Miller.
The recording purports to have originated from the Veidt Industries video archive. It details its source as ‘KARNAK’ the significance of which is unclear.
These are the final releases from The New Frontiersman, part of the WATCHMEN campaign I am honored to have worked on with The Picture Production Company. Dan Light, head of Interactive at The PPC, wrote an excellent retrospective of the campaign that is an absolute must-read. Thanks, Dan, for inviting me to collaborate with your talented team. It’s truly been an incredible experience. ≠)
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Related:
- johnhiggs.com: “Metro is the New Frontiersman”
- Comic Impact: “London’s Metro Newspaper Promotes Watchmen”
- Current: “Watchmen -- World In Focus: 6 Minutes to Midnight”
- TV Guide: “Current: “Watchmen: World In Focus: 6 Minutes to Midnight”
- /Film: “Watchmen Videos: Opening Credits, Societal Parallels, World In Focus and Anatomy of a Scene”
- Trailer Addict: “Watchmen World In Focus: 6 Minutes to Midnight”
- Comic Book Movie: “World In Focus: 6 Minutes to Midnight”
- about that watchmen movie: “WORLD IN FOCUS: 6 MINUTES TO MIDNIGHT”
- LeBuzz: “Dernière vidéo virale de Watchmen (Snif!)”
Annie Ok: “WATCHMEN in PlayStation Home” [Official Machinima Promo]
Official machinima promo commissioned by Paramount Pictures International and The Picture Production Company, featuring WATCHMEN virtual goods now available in Sony PlayStation® Home.
http://www.theppc.com/silverscreen
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“WATCHMEN in PlayStation Home“
Machinima directed and produced by Annie Ok
WATCHMEN brought to Sony PlayStation® Home by Paramount Pictures International and The Picture Production Company
WATCHMEN movie footage and score courtesy of Paramont Pictures and Warner Bros. Pictures
WATCHMEN and all related characters and elements are trademarks of and © DC Comics. Motion Picture Artwork and Photography © 2009 Warner Bros. Entertainment Inc., Paramount Pictures Corporation and Legendary Pictures. All Rights Reserved.
PlayStation and PlayStation Home are trademarks of Sony Computer Entertainment Inc. All rights reserved.
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Related:
WATCHMEN Q&A in PlayStation Home [machinima, pics & audio]
I’m stoked to have helped The Picture Production Company initiate the first ever filmmaker Q&A in Sony PlayStation Home with WATCHMEN director Zack Snyder, the graphic novel’s artist Dave Gibbons, and invited press. The PPC produced this machinima featuring some of the highlights of the groundbreaking event. You can also listen to the audio stream and view my pics below. ≠)
Please see PPC Silverscreen for more info.
Zack Snyder, maxwel_lisle (moderator), Dave Gibbons
MrQuint, kingthom, totalfilmfreak
Zack Snyder, maxwel_lisle (moderator), Dave Gibbons, Lightfoot-Db
Zack Snyder, maxwel_lisle (moderator), Dave Gibbons
LastPost, Annie Ok, jackpot69, BluntNate, martin-ignuk
BluntNate, martin-ignuk, jackpot69, JohanBourne
martin-ignuk, JohanBourne, DDurnin, Zack Snyder
reinventionfer, philstardust, LastPost
MrQuint, kingthom, totalfilmfreak
LastPost, BluntNate, martin-ignuk, JohanBourne
Webcast from the WATCHMEN Q&A in PlayStation Home on Feb 23, 4PM GMT
Here is info on how to watch the webcast from the WATCHMEN Q&A in PlayStation Home on Monday, Feb 23, 4PM GMT (11AM EST).
From The Picture Production Company:
As promised, we will be delivering a live stream from the exclusive filmmaker Q&A for WATCHMEN, taking place in PlayStation Home on Monday. From 4PM sharp , Zack Snyder and Dave Gibbons will be taking questions from 10 journalists from around the world on all things WATCHMEN. There is also a chat window where anyone can submit questions they would like to ask the filmmakers, and if we have time we will try our best to put one forward to Zack and Dave.
The live stream is available here to view, alternatively grab the embed code to place on your own website, blog or social network profile. There will also be an edited version of the event available on Tuesday.
http://www.theppc.com/silverscreen/
http://www.theppcpresents.com/mailers/watchmen_epk2/
http://www.i-watch-the-watchmen.com/playstationhome/
Groundbreaking Virtual World Q&A In PlayStation Home For WATCHMEN
Announcing news about the WATCHMEN campaign I am working on with Picture Production Company: Virtual Q&A in Sony PlayStation Home. ≠)
From the official press release:
PARAMOUNT ANNOUNCES GROUNDBREAKING VIRTUAL WORLD Q&A IN PLAYSTATION HOME FOR WATCHMEN
London, 16 February 2009
At 4pm GMT on 23rd February, Paramount Pictures International (PPI) will be staging the first ever filmmaker Q&A to take place in the groundbreaking new virtual world PlayStation Home, promoting the international release of WATCHMEN on March 6th 2009.An audience of ten guests – made up of journalists, bloggers and fans from around the world – will be given a unique opportunity to put questions to WATCHMEN director Zack Snyder and the graphic novel’s artist Dave Gibbons as part of this ambitious invitation-only event.
The event will be streamed live across the Internet, commencing a comprehensive WATCHMEN webcast which will include integrated film footage and a post event edit with coverage of the red carpet at the UK premiere in London’s Leicester Square.
The Q&A forms part of a broader initiative promoting WATCHMEN within PlayStation Home. This comprises opportunities to watch exclusive footage in Home’s cinema, and, from February 27th, to choose from a variety of WATCHMEN virtual merchandise including character costumes, t-shirts and even your very own Doomsday clock, from the Home store.
As a first of its kind in PlayStation Home this activity signals PPI’s continuing commitment to innovative and experimental film marketing. It is being co-ordinated by specialist film marketing agency Picture Production Company and Deluxe Corporation, who previously worked with PPI to give films including IRON MAN and TRANSFORMERS an extra dimension in virtual world Second Life.
Heath Tyldesley, Director, Interactive Marketing, Paramount Pictures International, commented: “WATCHMEN’s presence in PlayStation Home is a continuation of our commitment to using cutting edge platforms as media to bring fans and film-makers closer together and create a deeper engagement with movie audiences”.
From TedTheDog (Home Community Manager) on Sony PlayStation Home Forum:
… Thursday, the 26th, a range of WATCHMEN clothing and items will appear in Home and these will be free for all SCEE Home customers.
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Related:
- Screen: “Paramount and Sony take film marketing to virtual communities to new level”
- Ain’t It Cool News: “Quint had a chat with Zack Snyder and Dave Gibbons via PS3! Wanna listen?”
- Joystiq: “Who watches the Watchmen? You do – in Home”
- MTV Multiplayer: “What A ‘Home’ Press Conference Looks Like”
- Kotaku: “Watch The Watchmen Invade PlayStation Home”
- Joystiq: “Live Watchmen director Q&A coming Home this month”
- Joystiq: “Watchmen Q&A streaming live from Home”
- 1UP: “Watch the Watchmen Trailer in PlayStation Home”
- New Media Age: “Watchmen film to be promoted within Sony Home”
- Times Online: “Watchmen: Yet more online craziness”
- Massively: “New Watchmen gear and upcoming interactive spaces for PlayStation Home”
The New Frontiersman: The Keene Act & YOU (1977) – WATCHMEN
From The New Frontiersman:
Government PSA on behalf of the House Committee on Un-American Activities.
Integrity in journalism… subscribe today!
http://www.thenewfrontiersman.net
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The New Frontiersman: NBS Nightly News with Ted Philips (March 11th 1970) – WATCHMEN
From The New Frontiersman:
This excerpt from a 1970 edition of NBS Nightly News (anchored by NBS stalwart Ted Philips) features a special report from co-anchor Jim Sizemore looking back at ten years of Dr Manhattan.
Integrity in journalism… subscribe today!
http://www.thenewfrontiersman.net
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The New Frontiersman launches exclusive WATCHMEN content
Announcing the launch of The New Frontiersman. ≠)
From Picture Production Company:
thenewfrontiersman.net has opened this morning. The images will be the first of a series of content exclusives to be released through the site, including correspondence, military documents, newspaper and magazine articles, photographs and video reports, bringing the wider world of WATCHMEN to life for as broad an audience as possible.
All the content will be served through dedicated Flickr and YouTube accounts, available to follow as a single RSS feed generated by Friendfeed. Fans can also follow The New Frontiersman on Twitter to get the drop on the latest media the instant they go live.
There will also be a few other hidden treats to be discovered through The New Frontiersman site itself, which will be updated and developed all the way up to the release.
http://www.thenewfrontiersman.net
http://www.flickr.com/photos/thenewfrontiersman
http://www.youtube.com/thenewfrontiersman
http://twitter.com/NewFrontiersman
http://friendfeed.com/thenewfrontiersman
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Related:
- Idea IS the format: “Better Blue Than Red” (Thanks Dan!)
- Derek Lerner: “WATCHMEN interactive multimedia campaign across social networks” (Thanks Derek!)
- New York Magazine: “Who’s Flickring the Watchmen? – The New Frontiersman”
- Wired: “Watchmen Marketing Goes Viral With New Frontiersman”
- VentureBeat: “Who watches the Watchmen: Twitter, FriendFeed, and Flickr”
- NewTeeVee: “Watchmen Viral Short a Message to Comics Fans”
- Pressbox: “The New Watchmen Trailer Campaign”
- MTV: “New ‘Watchmen’ Website Launches With ‘The New Frontiersman,’ Rorschach’s Preferred News Source”
- Cinematical: “‘Watchmen’ Update: Trial, New Images and Viral Sites”
- FirstShowing: “Watchmen Updates Galore – New Photos, Viral Site, and More!”
- MTV: “New ‘Watchmen’ Photos Debut: The Comedian, Silk Spectre & Nite Owl”
- Total Film: “Brand new Watchmen pictures released”
- Metro: “New Watchmen viral debuts online”
- Ain’t It Cool News: “NBS Nightly News Presents A Special Report on the 10th Anniversary of the Birth Of Dr Manhattan!!!”
- Aceshowbiz: “Mothman and Doomsday Clock Exposed in New ‘Watchmen’ Pics”
- Screen Rant: “Watchmen Goes Viral”
- io9: “Crime Scenes From Watchmen’s Costumed Adventurers”
- Wired: “Watchmen Movie: Doc Manhattan is a Camera Nerd”
- SCI FI Wire: “Secrets of Watchmen’s Dr. Manhattan revealed in newly discovered video”
- Cinematical: “New ‘Watchmen’ Video: Ten Years With Doc Manhattan”
- AdWeek: “Watching the ‘Watchmen’ viral ad campaign”
- GeekTyrant: “Vinatage Watchmen Photo’s and Video from The New Frontiersman”
- SF Signal: “Better Blue Than Red, 10 years of Dr. Manhattan”
- Comic Vine: “New Watchmen Site Has Some New Pics”
- ARGNet: “Who Watches the Watchmen?”
- CanMag: “Watchmen Viral Site Now Open”
- Angry Web: ““Watchmen” viral site “The New Frontiersman” is updated”
Who’s watching the Watchmen in PlayStation Home?
Sharing more details about the exciting project I’m working on with Picture Production Company: Watchmen in Sony PlayStation Home. ≠)
From PPC’s Silverscreen:
So, this morning SCEE announced that all those PS3 owners eager to get their virtual feet into Home can do so from tomorrow.
Within the announcement are a few of the initiatives we have had up our sleeve for Watchmen in Home. We have been busy building T-shirts, avatars and even apartment Doomsday clocks, which will be available from January ahead of a very special event taking place in February.
Here’s the official blurb:
Starting with the release of the highly anticipated film, Watchmen, Paramount Pictures International will use PlayStation® Home to promote its latest films. Initially, PlayStation® Home residents will be able to view an exclusive video greeting from Watchmen Director Zack Snyder as well as the latest Watchmen trailer. A selection of virtual Watchmen merchandise e.g. T-Shirts with the smiley face logo, Doomsday clocks and character statues, will also be available in the New Year, ahead of an exclusive Q & A event where cast and filmmakers will meet selected press and competition winners fans within the Watchmen themed environment.
In the meantime, we have added a nice little exclusive introduction from Zack Snyder to the full length trailer already showing in Home. Here is a little video sneak peek of how it looks.