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I am IRON MAN 2: Augmented Reality Experience

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Announcing I am IRON MAN 2: Augmented Reality Experience. This innovative application not only utilizes facial tracking for markerless AR but also incorporates gesture recognition, enabling you to control elements of the user interface by moving your hand in front of your webcam.

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From PPC Interactive:

For this year’s early summer blockbuster, ‘IRON MAN 2’ we have delivered an Augmented Reality campaign allowing users to see themselves wearing the Iron Man and War Machine masks. We delivered a similar campaign for Transformers: Revenge of the Fallen but took this opportunity to really extend the technology.

As a result IAmIronMan2.com also allows users to see the HUD view that Tony has when he is Iron Man plus have a conversation with Jarvis using quotes from the movie.

But most importantly, as we live in an embeddable, shareable world, we wanted to make sure user could easily record and share themselves as Iron Man so we integrated the tech to ensure the whole experience can now be recorded and saved to social networks or to their own computer.

Watch the video above, or visit IAmIronMan2.com to try it for yourself.

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Related:

Stark Expo 2010: Accutech, Cordco, Fujikawa – Subsidiaries of Stark Industries [IRON MAN 2]

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As part of Stark Expo 2010, announcements were made by three subsidiaries of Stark Industries: AccuTech, Cordco, and Fujikawa.

From AccuTech:

ACCUTECH: A SUBSIDIARY OF STARK INDUSTRIES UNVEILS PROTOTYPE ‘HAZTECH’ ARM – FULL EXOSKELETON TO DEBUT AT STARK EXPO 2010 –

AccuTech: a subsidiary of Stark Industries has today given us a glimpse of the latest breakthrough in anthropo-robotics – the ‘HazTech Exoskeleton’.

Using revolutionary hyper-sensors and nano-hydraulic technology, the exoskeleton is able to detect and amplify body movement. Covering over 80% of the human body, it also protects its wearer from high impact and extreme temperatures.

In a video released today at www.starkexpo2010.com/accutech a prototype arm is shown in action, with the full exoskeleton due to be unveiled next month at the hotly anticipated Stark Expo 2010.

Charles Healey, CEO commented: “Putting aside the obvious commercial applications of HazTech, our priority is to unlock its humanitarian potential. By better protecting the lives of peacekeepers and emergency rescue teams, we can help them save the lives of others.”

Accutech

Cordco demonstrated their most recent development: the Sonic Fire Extinguisher.

Cordco

Fujikawa revealed their wearable augmented reality technology: Stark HUD 2020.

Fujikawa

WE ARE AUTOBOTS wins “Best Web Based Augmented Reality” in Augmented Planet Readers Choice Awards

w00t! WE ARE AUTOBOTS, the augmented reality project I worked on with Picture Production Company for the TRANSFORMERS: REVENGE OF THE FALLEN campaign, won “Best Web Based Augmented Reality” in Augmented Planet Readers Choice Awards 2009.

From Augmented Planet:

Readers Choice Awards 2009

Announcing the 2009 Winners!

The first annual Augmented Planet Readers Choice awards are over and congratulations to all of the nominees and the winners. We asked you, the reader, to vote for your favourite example of augmented reality in 2009.

Best web based augmented reality demo

  • Winner – Total Immersion  / PPC and the “We Are AutoBots” demo created for the Transformers movie 

Thanks to Augmented Planet for holding these awards and to all their readers that voted for our project. Congratulation to Dan Light and the talented team at PPC for winning this special recognition for their hard work and innovation.

G.I. JOE: “Combat Experience” Augmented Reality

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G.I. JOE: THE RISE OF COBRA special edition two-disc DVD and Blu-ray packages features augmented reality technology that allows owners to participate in an exclusive 3D holographic G.I. Joe combat experience, utilizing their webcams and a special website.

Fans are able to choose between Snake Eyes and Storm Shadow, two of the most popular G.I. Joe and COBRA characters, and battle against their enemies one-on-one in an immersive 3D video game.

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Agency: Picture Production Company
Client: Paramount Pictures International

WE ARE AUTOBOTS: Transformers Augmented Reality

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Announcing WE ARE AUTOBOTS – Transformers Augmented Reality.

From the official press release:

To promote the international release of TRANSFORMERS: REVENGE OF THE FALLEN, Paramount Pictures International (PPI) is making ground-breaking use of augmented reality (AR) and face tracking technology to give Transformers fans the opportunity to picture themselves with the original 3D CGI head of legendary Autobot leader Optimus Prime.

Visitors to ‘We Are Autobots’ (http://www.weareautobots.com) can also find a hidden message from Bumblebee featuring an exclusive montage of Decepticon footage from the new movie. TRANSFORMERS: REVENGE OF THE FALLEN is released in the UK and Ireland on June 19th and internationally on June 24th 2009.

‘We Are Autobots’ has been developed using the original 3D models of Optimus Prime and Bumblebee that appear in the film. It was developed for PPI by creative marketing agency Picture Production Company (PPC), working in conjunction with augmented reality specialists Total Immersion.

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