For the upcoming series, visitors to NBC’s HEROES REBORN pavilion at San Diego Comic-Con were able to experience a first-of-its-kind motion poster booth where they could take a photo and were immediately given a custom animated GIF or video showcasing their superpower of pyrokineses, ready to share to social networks via desktop or mobile.
Glass Eye developed the platform facilitating the creation of personalized artwork delivered to Comic-Con goers within minutes. Over 5,800 posters were made in 4 days, with an average of more than one share or download per poster.
The stars of HEROES REBORN and BLINDSPOT were amongst those who stopped by the pavilion and shared their custom posters with their followers on Twitter, Instagram, and Facebook, to excellent reception.
The HEROES REBORN Motion Poster activation was also deployed by NBC at VidCon where attendees, including some well-known YouTube influencers, were just as stoked to harness the power of fire.
Most exciting of all, the HEROES REBORN Motion Poster was brought to NYC’s Times Square where fans could see their custom posters displayed on a massive digital billboard immediately after their photos were taken.
Agency: Glass Eye
On March 6, 2009, the cover wrap of Metro, the UK’s only urban national newspaper, was incarnated as The New Frontiersman, the right-wing extremist publication from WATCHMEN.
World In Focus: 6 Minutes to Midnight
An episode of late night UK current affairs review World In Focus aired in October 1985, in which photo-journalist Alain Guillon and author Hal Eisner discuss the emerging geopolitical crisis with presenter Jeremy Miller.
The recording purports to have originated from the Veidt Industries video archive. It details its source as ‘KARNAK’ the significance of which is unclear.
These are the final releases from The New Frontiersman, part of the WATCHMEN campaign I am honored to have worked on with The Picture Production Company. Dan Light, head of Interactive at The PPC, wrote an excellent retrospective of the campaign that is an absolute must-read. Thanks, Dan, for inviting me to collaborate with your talented team. It’s truly been an incredible experience. ≠)
- johnhiggs.com: “Metro is the New Frontiersman”
- Comic Impact: “London’s Metro Newspaper Promotes Watchmen”
- Current: “Watchmen – World In Focus: 6 Minutes to Midnight”
- TV Guide: “Current: “Watchmen: World In Focus: 6 Minutes to Midnight”
- /Film: “Watchmen Videos: Opening Credits, Societal Parallels, World In Focus and Anatomy of a Scene”
- Trailer Addict: “Watchmen World In Focus: 6 Minutes to Midnight”
- Comic Book Movie: “World In Focus: 6 Minutes to Midnight”
- about that watchmen movie: “WORLD IN FOCUS: 6 MINUTES TO MIDNIGHT”
- LeBuzz: “Dernière vidéo virale de Watchmen (Snif!)”
From The New Frontiersman:
This excerpt from a 1970 edition of NBS Nightly News (anchored by NBS stalwart Ted Philips) features a special report from co-anchor Jim Sizemore looking back at ten years of Dr Manhattan.
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Official machinima promo of MTV’s virtual world, vLES, the virtual Lower East Side of New York City. Originally premiered on MTV2, 2007.
director, producer, writer: Annie Ok
assistant director: Derek Lerner
music: The Exeter Popes, “Temporary Skin”