The Ridley Scott Associates produced documentary SPRINGSTEEN & I incorporated the efforts of more than 2,000 fans around the world who submitted personal video clips to make the ultimate collective filmmaking experience about how Bruce Springsteen and his music became the soundtrack to so many lives.
Extending the “for-the-fans, by-the-fans” aspect of the film, the SPRINGSTEEN & I online campaign helped mobilize a globally distributed fan-base in support of the release, gaining traction across vital communities of interest and social channels.
As part of the launch announcement, Springsteen fans were invited to post pictures of themselves with their #1stAlbum to Twitter or Instagram, for the chance to appear on the film’s official poster. Over 350 fans were featured on the final artwork, and were able to find themselves on an interactive version.
Springstream was a real-time visualization of all things Springsteen as they were happening on the social web, aggregating mentions from Twitter, Instagram, YouTube and Vine, and included a “Relive the Tour” feature allowing you to play back gigs from his European tour through the eyes and emotions of the arena audience.
Closer to release, the opportunity for two cities around the world to host exclusive advance screenings of the film was announced, with fans able to vote on Twitter or Facebook using the #LuckyTowns hashtag. As a result of thousands of votes from over one hundred cities, Philadelphia and Barcelona were declared the winners.
Agency: Glass Eye
Client: Ridley Scott Associates
Birth. Death. Life. Love. Hope. Courage. Past. Present. Future. Everything is connected.
These nine themes at the heart of the sci-fi epic CLOUD ATLAS provided the inspiration for an interactive experience launched by Warner Bros to promote the film’s theatrical release: Cloud Atlas Visualizer.
In Story Mode, you can explore the world of CLOUD ATLAS though quotes and images from the film. The ever-changing mosaic evolves with the social conversation to illustrate how the world is connecting in real-time.
In Social Mode, you can view Tweets and Instagram photos from #CloudAtlas fans from around the world. Tweet or post a photo on Instagram to add your contribution to the growing mosaic.
Social Mode also offers an at-a-glance view of how frequently the themes are being mentioned on Twitter, feeding off real-time data provided by the Mass Relevance social engagement platform.
Cloud Atlas Visualizer also integrates sharing across Facebook, Twitter, Tumblr and Pinterest.
Agency: Glass Eye
Client: Warner Bros.
Annie Ok: “My Life as an Avatar″ in FILE Electronic Language International Festival, São Paulo, July 27 – Aug 29
July 27 – August 29, 2010FIESP – Ruth Cardoso Cultural CenterAv. Paulista, 1313São Paulo, Brazil
Still from “My Life as an Avatar 03.10” by Annie Ok
From FILE 2010:
The 11th edition of FILE – Electronic Language International Festival – takes place this year at Centro Cultural FIESP – Ruth Cardoso from July 27th to August 29th, 2010. The programme occupies the Art Gallery of SESI-SP, the FIESP Space, the Theater and the Mezzanine of the Cultural Center that hosts the exhibition with interactive installations, games, machinimas, internet artworks, performances and workshops.
Since 2000, FILE – Electronic Language International Festival constitutes an international interdisciplinary platform for the development of innovative and creative projects in the area of arts and technologies. FILE is a cultural, nonprofit organization that promotes a reflection on the main themes of the global contemporary electronic-digital context, always in a transdisciplinary vision in the political complexity of our time’s cultural universe.
Annie Ok, untitled 02.07, thread on paper, wood
DRAW: Museo de la Ciudad de Mexico – Mexico City
June 19 – August 15, 2010
Curated by Erik Foss and Curse Mackey
Special Guest Curator: Miguel Calderon
Museum Director: Cristina Faesler
Museo de la Ciudad de México
Pino Suárez 20, Centro Histórico
Mexico City, Mexico 06010
Tel: 5542 0671
Official press release, more info, and preview of the artwork:
w00t! The WATCHMEN transmedia campaign I worked on with PPC Interactive has been recognized as a Webby Awards Official Honoree in the category of Online Campaigns for this year.
From the Webby Awards:
It’s never easy to stand out in a crowd, but successful Interactive Advertising does just that. Evolving from static banners to fully engaging rich media experiences, The Webby Interactive Advertising Winners, Nominees and Honorees show how a great idea and solid technical execution can successfully work hand-in-hand on the Internet.
As a result of the superior quantity and quality of sites entered, the 14th Annual Webby Awards recognized sites and teams that demonstrated a standard of excellence.
Of the over 8000 entries submitted to the 14th Annual Webby Awards, fewer than 15% were distinguished as an Official Honoree. This honor signifies an outstanding caliber of work. Congratulations to all of our Official Honoree selections!