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SPRINGSTEEN & I Global Online Campaign

SpringsteenAndI01_Banner

The Ridley Scott Associates produced documentary SPRINGSTEEN & I incorporated the efforts of more than 2,000 fans around the world who submitted personal video clips to make the ultimate collective filmmaking experience about how Bruce Springsteen and his music became the soundtrack to so many lives.

Extending the “for-the-fans, by-the-fans” aspect of the film, the SPRINGSTEEN & I online campaign helped mobilize a globally distributed fan-base in support of the release, gaining traction across vital communities of interest and social channels.

BS-Launch

As part of the launch announcement, Springsteen fans were invited to post pictures of themselves with their #1stAlbum to Twitter or Instagram, for the chance to appear on the film’s official poster. Over 350 fans were featured on the final artwork, and were able to find themselves on an interactive version.

BS-Poster

Springstream was a real-time visualization of all things Springsteen as they were happening on the social web, aggregating mentions from Twitter, Instagram, YouTube and Vine, and included a “Relive the Tour” feature allowing you to play back gigs from his European tour through the eyes and emotions of the arena audience.

BS-Springstream

Closer to release, the opportunity for two cities around the world to host exclusive advance screenings of the film was announced, with fans able to vote on Twitter or Facebook using the #LuckyTowns hashtag. As a result of thousands of votes from over one hundred cities, Philadelphia and Barcelona were declared the winners.

BS-LuckyTowns

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Agency: Glass Eye
Client: Ridley Scott Associates

Annie Ok consulting,film,music,social,SPRINGSTEEN AND I — Annie Ok on 5.23.13 at 5:49 pm

Annie Ok : “A Night in vLES” [MTV's virtual Lower East Side]

A Night in vLES

Official machinima promo of MTV’s virtual world, vLES, the virtual Lower East Side of New York City, 2007.

director, producer, writer: Annie Ok
assistant director: Derek Lerner
music: LCD Soundsystem, “North American Scum”

Annie Ok films,art,machinima,MTV,music,tech,video,virtual,virtual worlds — Annie Ok on 4.9.08 at 6:51 pm

vLES Metal Mansion Party @SxSW, March 13th, 4-10pm

vLES in association with wildcat nyc presents

Thursday, March 13th, 2008, 4-10pm
Walter Bremond House
711 San Antonio Street (at 8th Street)
Austin, TX

Live performances by

Children
Saviours
Witch
Dax Riggs

DJ’s Jason Mcneely & Scandalizer

BEER & BBQ will be served

Please RSVP to vles[at]wildcatnyc.com

MTVvLES07

music,social,tech,virtual worlds — Annie Ok on 3.11.08 at 1:03 pm

vLES secret event with Witch & Black Mountain @ CSV 2-21-08

Thursday, February 21st at the CSV Cultural Center in New York City vLES in association with Wildcat NYC presented an evening of music with DJ Tim Barber and live performances by WITCH & BLACK MOUNTAIN.

Annie Ok consulting,art,MTV,music,photography,social,tech,virtual worlds — Annie Ok on 2.26.08 at 10:39 am

Annie Ok: “vLES Brocals 8″ [MTV's virtual Lower East Side]

vLES Brocals 8

Official machinima promo of MTV’s virtual world, vLES, the virtual Lower East Side of New York City. Originally premiered on MTV2, 2007.

director, producer, writer: Annie Ok
assistant director: Derek Lerner
music: The Exeter Popes, “Temporary Skin”

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